It's okay to invest in a customer "save" program...
But equal or greater investment in fantastic *onboarding* will likely yield greater results over the long term..
Attempting to recover a customer relationship that began on the wrong foot is a huge challenge. And we spend a lot of time, resources and energy pushing that rock up the hill.
And the biggest costs are the opportunities we can't address because we're fighting these fires..
Are you investing enough in your customer onboarding program to really nail this critical stage of the customer lifecycle?
