"donotreply@..."


In other words: Customer, you listen to me but I'd rather not hear what you have to say.

Communication is a two-way street.

It's a crowded world.

Anywhere we have engagement with our audience (customers, members, partners, etc...), we should **encourage** two-way dialog, and have a plan for managing it at scale.

That's how you build relationships.


How can we humanize *all* of our communications with our customers?

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