Cost is not a reason for customer churn.
As my mom used to tell me, “it’s not cheap it’s inexpensive.”
So it can also be said that “It’s not expensive, it’s valuable.”
It’s our job in #customersuccess to make sure customers see how valuable our product is so they don’t say “it’s too expensive.”
Cost is never a reason for churn, but not realizing value for the dollars spent is.
