I'm often asked if CS is derivative of sales or support...
The answer is neither.
It's consulting.
Identifying goals and strategic outcomes and helping customers map a path to achieving those outcomes - this motion is highly consultative.
...and behind that?
Solid customer support and product engineering functions that can capture, track and resolve **problems** reliably and quickly. Then CS can remain in a proactive, strategic posture with the customer.
How are you differentiating support, sales and customer success in your company?
