Here's an idea for your next customer call...

Ask your customer to list the top three priorities on their whiteboard right now. Listen for something that has nothing to do with the product you sell. Research that topic and find the most interesting piece of content you can on it.

Send it to them and ask them what they think.

Then work with your marketing team to create a branded version of that content with your company's spin on it.

#customersuccess is about understanding and relating to the whole context of your customers.

How are you working with customers and marketing to create engaging content for your customers?

View Original Discussion and LinkedIn