Customer implementation and onboarding are not the same thing...
Implementation addresses technical needs. Deployment tasks. Configurations and integrations.
Onboarding addresses **people.** Prepares them for change. Identifies their unique issues. Understands their goals. Tailors the strategy.
Transitioning a customer from sales to delivery is a key moment in the customer journey.
One that can either set you up for a long, fruitful relationship, or sow the seeds of dissatisfaction and churn.
So..
Are you giving your new customers an **onboarding** experience, or an implementation?
View Original Discussion and LinkedIn
