How *not* to build a success plan:
- show complexity
- use product jargon
- make a long presentation
- focus only on your product
A better way:
- anchor to business objectives
- set measures of success
- call out milestones
- identify risks
A success plan is for your champion or day-to-day contact… to take to their boss.
Done well you’ll make THEM a hero.
A hero with a plan.
In return, perhaps a customer for life.
Here’s a Joint Success Plan I’ve used in the past. 👇
Steal it.
How do you document and communicate value with your customers?
