Customers knocking down your door with feature requests?

Here’s one of the most powerful questions you can ask as a customer success manager (or any customer facing role in this scenario):

“What are you trying to accomplish?”

Finding tout the root need is a good way to identify potential solutions that don’t rely on engineering new features. It also deepens insight into our customers’ goals and objectives.

What questions do you ask to gain deeper insight into your customers’ needs?

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