The days of winning through transactional sales and support in B2B #saas are quickly coming to an end.

Customers value service, true. But what they are **really** after is a business outcome. It's why they are willing to pay.

To help them get there, we have to think beyond the initial sale. We have to orchestrate their journey. Their learning. In some cases, their maturation..

It's impossible to do this alone in the traditional silos we maintain: marketing, sales, customer success, services, support, product, engineering...

How we tie these diverse groups together under a unified strategy and execution model makes all the difference.. for the customer.

Do your customers feel like they are interacting with one company or many on their journey for outcomes?

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