The best CSMs arm their customer champions and users with stories and data about the value your products create for them.
While it’s great to get an audience with the decision makers and budget holders, it doesn’t always happen like that.
So the next best thing is to ensure that your day to day contacts are equipped to promote your brand across their business and to their leadership.
What tools do you use to document value and outcomes for your customers?
View Original Discussion and LinkedIn
