"The customer churned because their implementation failed."
Why?
Because there was no executive sponsorship.
Why?
Because this wasn't part of the organizational strategy.
Why?
Because the organization is busy focusing on other priorities.
Primary churn reason: **No organizational mandate**
There is way more to churn analysis than meets the eye.
We have to unpack churn reasons using the "5 whys" or other root cause analysis techniques.
If we take the time to seek deeper truths about our customers, we can build programs that will help us mitigate future churn.
Curious to see what others are doing for churn cause identification and tracking.
Anyone willing to #ShowYourWork?
