Why you *think* you understand your customers:

- Surveys
- NPS scores
- Renewal reports
- CSM one-on-ones

How you actually understand them:

- Shadowing live calls
- Reading support cases
- Listening to Gong calls
- Facilitating community round tables

The best SaaS leaders don’t settle for customer voice by proxy.

They get it straight from the source.

How do you listen to your customers?


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