Question to ask yourself about every customer contact you have:

“Will this person take a reference call for us?”

In #saas, the recurring revenue is great, but a customer who will record a testimonial, talk about you on stage at a conference, take a prospect reference call on your behalf...?

That’s the good stuff.

Which makes reference-ability a great health KPI to capture.

How are you tracking customer reference-ability and incorporating it into account management and customer success efforts?

View Original Discussion and LinkedIn